A soccer-infused fitness class developed by professional athletes that have played around the world, and are stars of professional soccer teams, The Miami FC and NY Cosmos. When they expanded their classes to NYC area in the summer of 2018 I teamed up with their co-founders as a creative creative director and photographer. I consulted with them to fine-tune their branding through fresh photography and video direction, and worked on refining creative guidelines through crisp storytelling via social platforms. We also created proposals that established new partnerships with local MLS team NYCFC and former USMNT player and current NBC pundit Kyle Martino’s non profit, Street Soccer USA. I continue to stay active with this brand as it continues to grow.