Overview
Launching Sabrina Zohar’s site was one part web design and all parts branding direction. We had to create a new visual messaging that represented Sabrina Zohar as the public figure behind her incredibly successful podcast but distinguish the two in a way that was not confusing to her audience and newcomers alike.

The visual identity had to represent her wit, candor, and“ sass with class” while providing a strong, memorable professional identity with an easy-to-navigate website. Supporting long‑term content and offerings for her as a personal brand and her podcast, which would run well beyond its premiere.

Creative Solution
Developed the full identity from scratch — logo lockup, typography, color palette, image style, and messaging voice.

Built a flexible design framework to accommodate the podcast, merch store, events, and unique offerings.

Together, we developed a style guide for her different moods and looks. Shot and directed all the branded photography for the site and podcast, including headshots to be used from OOH to social, press, and event signage.